Atelier Azza with Mehreen Syed

Atelier Azza Collection at PFDC Sunsilk Fashion Week 2012Act 1’s second show was staged by Atelier AZZA with their spring/summer 2013 womenswear collection entitled “Inheritance” an ode to the creative director, Azeeza Desai Khan’s Indian and Afghani roots.

Inheritance brought to light the inherited culture of the US born and raised designer with the use of artisanal textile craft of South Asia through rich embellishments, hand embroideries and silks fused with Western modernized cuts.

The line was set to be balance of Azeeza’s Western heritage and traditional Eastern influences. The twenty piece collection embodies a vibrant colour palette with opulent gold and Swarovski accents that aim for an  understated yet statement glamour.

The collection leveraged dimensional South Asian textiles including pure silks, chiffon, net and organza alongside antiqued gold and silk thread finished embroideries. The cuts of the collection included a variance of billowing frocks juxtaposed against structured separates of constructed blazers and trousers.

The PFDC Sunsilk Fashion Week is being produced, choreographed and directed by HSY and his team with Maheen Kardar Ali and Zara Shahjahan for front stage management. Mohsin Ali and Akif Mahmood managed the exhibition area, Fahad Hussayn and Ali Xeeshan are working alongside the style teams for hair and makeup, Kamiar Rokni and Asim Naeem are overseeing green room [backstage] management.

The event is being coordinated by the Rteam, with foreign buyer and media management by Latitude and PR by Lotus.

Images Credit: Faisal Farooqui and The Team at Dragonfly.