MauSummery by Huma introduced ‘The Pure Print Collection’ which was exhibited at the Marriott Hotel in Karachi from 06 – 08 March 2012. In keeping with the brands’ commitment to bringing high quality fabrics, versatile designs and vibrant colours, MauSummery’s Pure Print Collection is a fusion of all three while retaining their principal philosophy of bringing individuality of style to each print.
The Pure Print Collection consists of 13 designs, perhaps best described as delicate, detailed and intricate works of art. In addition to the signature MauSummery lawn, chiffons and woven materials have also been introduced for the very first time within this collection. Further, the MauSummery by Huma Pure Prints Collection also offers wider width lawn, with detailed embroideries and intricate borders, complimented with a variety of embellishments.
This summer collection is inspired by a diversity of cultures, with strong influences from vintage Victorian designs, ancient Al-Hamra architecture, Arabesque patterns and Kashmiri shawls resulting in a contemporary collection that draws from old world charm. The colours this season range from watermelon pink to aruba blues, from stark blacks to vibrant fuchsias complete with scarlet red and champagne touches.
All of these designs were available at the exhibition in standard three-piece suits with added printed panels, motifs and borders, within the economical price range that has come to be expected by MauSummery’s customers.