Syra Yousuf receiving her Award for Most Beautiful Smile

Veet, the world’s leading brand in hair removal, held its acclaimed fashion event “Veet Celebration of Beauty” on 24th August at Expo Centre in Karachi.

Hosted by renowned Pakistani Film and Television stars Aamina Sheikh and Azfar Rehman, the entertainment extravaganza consisted of a live fashion show, music and dance entertainment and a Beauty Awards segment which celebrated the best of Pakistani beauty. Indeed, this year’s Veet Celebration of Beauty was expanded in scale and scope to feature a diverse range of content in a singular interactive ceremony, a marked first for the beauty brand. The Pink Carpet of Veet Celebration of Beauty 2013 was hosted by TV personality Ayesha Omar.

The Fashion showcase was divided into four unique segments which celebrated Pakistani fashion through the ages as conceptualized and styled by NABILA and her team. The Vintage segment paid homage to the bygone era of classic Pakistani cinema and featured Elan by Khadijah Shah who presented her collection along with celebrity showstopper Zeba Bakhtiar. The Retro segment paid tribute to the roaring 70’s and showcased the fashion stylings of designer Sadaf Malaterre, whose collection, aptly complemented by vivacious makeup and styling, portrayed the psychedelic nature of the era. The segment was closed by celebrity showstopper and Lollywood actress Sana Fakhar walking the ramp. For the Pop segment, designer Ali Xeeshan presented his disco inspired fashion collection along with celebrity showstopper Nadia Hussain, providing a befitting ode to the glamorous and over-the-top 80’s. The final fashion segment of the day titled Eclectic was presented by design label Sana Safinaz and featured celebrity showstopper Humaima Malick. The segment encapsulated the present, depicting the fashion and aesthetic style of the modern Pakistani woman who lives for the NOW. Veet Celebration of Beauty also featured music and dance performances, including numbers by Ali Azmat and Zoe Viccaji and dance performances by Mehwish Hayat and Sara Loren.

Speaking of Veet Celebration of Beauty, Burhan Khan, Marketing Director of Reckitt Benckiser said; “Veet as a brand has always strongly supported Pakistan’s beauty industry and we are pleased to see that the Veet Celebration of Beauty platform has only grown in popularity with time. Not only are we providing a dynamic platform for emerging and established talent by showcasing the works of our top designers, models and entertainers, but this year we taking this initiative a step further by recognizing and celebrating Pakistani beauty through our first ever Veet Beauty Awards. All in all, it promises to be a great show!

The first ever Veet Beauty Awards 2013 were presented to the best and brightest of Pakistan’s fashion, beauty and entertainment industries. A total of 8 Beauty awards were presented during the unique fashion and entertainment showcase. The categories included awards for: Most Beautiful Smile, Most Beautiful Skin, Best Posture, Miss Elegance, Miss Catwalk, Miss Photogenic, Most Promising Model and Most Promising Beauty of the Year.

The following winners were announced for each category in the Beauty Awards segment of the event:

Most Beautiful Smile – Presented by Humayun Saeed and Mahnoor Baloch to Syra Yousaf Nominees were: Mehwish Hayat, Humaima Malick, Mahira Khan, Mehreen Raheel and Syra Yousaf

Most Promising Model of the Year – Presented by Humayun Saeed and Mahnoor Baloch to Saima Azhar Nominees were: Saima Azhar, Sehrish Bukhari, Sana Sarfaraz, Sana Khan and Huma Khan

Best Posture – Presented by Nomi Ansari and Mehreen Raheel to Nadia Ali Nominees were: Nadia Ali, Amna Ilyas, Rubab, Faiza Ansari and Cybil Chowdhry

Miss Catwalk – Presented by Nomi Ansari and Mehreen Raheel to Amna Ilyas Nominees were: Mehreen Syed, Fouzia Aman, Amna Ilyas, Iraj Manzoor and Faiza Ansari

Most Beautiful Skin – Presented by Asad-ul-Haq and Zoe Viccaji to Ayyan Nominees were: Ayyan, Ayesha Linnea, Mahnoor Baloch, Rabia Butt and Juggun Kazim

Miss Photogenic – Presented by Asad-ul-Haq and Zoe Viccaji to Aamina Sheikh Nominees were: Aamina Sheikh, Ayyan, Amna Ilyas, Saima Azhar and Nooray Bhatti

Miss Elegance – Presented by Tapu Javeri and Nadia Hussain to Mahnoor Baloch Nominees were: Iman Ali, Aaminah Haq, Mahnoor Baloch, Sonia Jehan and Reema

Beauty of the Year – Presented by Tapu Javeri and Nadia Hussain to Humaima Malick Nominees were: Ayyan, Ayesha Linnea, Mahira Khan, Humaima Malick and Mehwish Hayat

The awards categories were adjudicated by the Veet panel of judges consisting of fashion and beauty industry experts from across Pakistan. Viewers also had a chance on determining who won the coveted awards by voting online on Veet’s Facebook page; www.facebook.com/veetcelebrationofbeauty for two of the above categories; Most Beautiful Smile and Miss Elegance. Voting for the two Viewer’s choice awards concluded 48 hours prior to the award distribution ceremony.

As a brand that strongly supports femininity and beauty, Veet has undertaken numerous initiatives to highlight and promote local modeling talent and provide an opportunity to young aspiring Pakistani females to pursue a professional career in this fast paced and dynamic industry.

Veet Celebration of Beauty 2013 was styled by NABILA and her team with choreography by Nadia Hussain for the fashion segment. Show conceptualization was jointly undertaken by ARY Digital Network and NABILA and her team. Show production and event management was by ARY Digital Network, event coordination and logistics by ARY Digital Network and IRIS Event and Artistry, digital support by the team at Digitz, with photography by Faisal Farooqui and the team at Dragonfly. Expo Centre – Karachi were the Hospitality Partners with PR handled by Lotus Client Management & Public Relations.