Debenhams Flagship Store: Britain’s favourite Department store, ‘Debenhams’ opened its first store in Pakistan at Dolmen City Mall, Clifton, Karachi in partnership with Team-A Ventures, with plans for further stores nationwide.
The 27,000 sq ft. store is Pakistan’s first ever international department store. Debenhams will be joining other British brands in Pakistan like Next, Mother care, Early Learning Centre, Accessorize and Monsoon to bring popular goods to a growing market.
Debenhams’s media launch was well attended by dignitaries, socialites and celebrities. The launch was inaugurated by His Excellency Dr. Ishrat Ul Ebad Khan, Governor of Sindh. Yasin Paracha, MD, TAV, Adnan Hamid, GM Debenhams, and Peter King, International Operations Director were also present at the auspicious occasion.
Speaking on the occasion, His Excellency Dr. Ishrat Ul Ebad Khan, Governor of Sindh, expressed his views “The Pakistan Government is sincerely committed to fostering bilateral trade ties between Pakistan and UK. I would like to congratulate Mr. Yasin Paracha & Mr. Adnan Hamid for bringing one of the best fashion international stores Debenhams to Pakistan. Debenhams’s entry into Pakistan will open several opportunities in the local market in terms of jobs, retail growth and of course fashion. I believe this will prove beneficial not only in the growth of this City but also the Country.”
Yasin Paracha, Managing Director of Team-A Ventures, the franchisee of Debenhams Pakistan, said “Retail is about product, options and service; it’s all about experience. At Debenhams, outstanding product is only part of the story. Excellent customer service, an inspiring environment, fantastic visual merchandising and imaginative in-store promotions ensuring great prices, complete the package. It’s a retail win-win situation. Welcome to Debenhams, Pakistan!”
Adnan Hamid, the General Manager for Debenhams Pakistan, who has a 12-year retail experience, local and international, said, “Debenhams is here to drive change, raise the bar of retail activity and challenge the existing market to push its limits and take a leap towards making the quality of life better. It is a promotion-based store and there will be something happening all the time to enrich customer experience and offer value for money.
The stalwart retailer – Debenhams has sat front row to fashion for nearly two centuries. It has a unique department store format based on own label product, 95 brands in total, many of which will be available in store, the highlights will be ‘Designers at Debenhams’, an exclusive range of designer products by famous names including, Jasper Conran, John Rocha and Julien Macdonald. These are designer ranges at high street prices. Other UK based brands will include Red Herring, Maine, Collection, Pineapple, Thomas Nash, FFP and more.
Debenhams is committed to ‘Styling the Nation’ through its great collection of fashion, beauty, leisure, sports, health and lifestyle products from UK’s High Street. Debenhams Pakistan’s operations are managed by experienced people. Its staff received extensive training from a team of international trainers from Debenhams UK merchandising store and customer service to keep up with the international standards. Catering to all age groups, the Store features everything from kids wear to home ware, and for ladies – from casual wear to party dresses, from lingerie to gym wear. Debenhams has been well received by people in Pakistan; it aims to revolutionize the retail activity and shopping experience for people.
The Debenhams launch event was managed by Shakeel Jaffer & Hasan Naqvi of H&S connect. The Media & PR of the event was handled by TAKEII. Hair, Make-up and styling for fashion segment was done by Nabila’s Team @Npro.Choreography of the fashion presentation was done by Ehtasham Ansari.