Leading lifestyle brand So Kamal introduce their latest collaborative venture for 2013: Kamal Lawn by Zara Shahjahan.
Following the success of their first domestic initiative in 2012 with the launch of their debut designer lawn collection, Kamal Lawn by Élan, leading lifestyle and textile brand So Kamal introduce latest collaborative venture with fashion designer Zara Shahjahan: Kamal Lawn by Zara Shahjahan. Their Spring/Summer 2013 collection is set to launch through exhibitions on 07th March in Karachi at Dolmen City Mall’s Atrium, on the 12th of March in Lahore at the Flagship So Kamal Store at 10 Q in Gulberg, on the 13th of March in Islamabad at the So Kamal Store in the Centurion Mall and at their Flagship Store in Burj Plaza, Kohinoor City on 14th March in Faisalabad. Kamal Lawn by Zara Shahjahan also introduce award winning actress and model Aamina Sheikh as their exclusive brand ambassador, whose style and grace captures the very essence of this S/S 2013 lawn collection.
One of the premier home textiles exporters of Pakistan, Kamal Limited has established a niche for itself in the Pakistani retail market, first with the introduction of their popular designer lawn collection in 2012 and later by establishing 3 stand-alone lifestyle retail stores by the name of So Kamal, in Lahore, Islamabad and Faisalabad, in the short span of 1 year with a fourth store planned in Karachi’s upmarket Dolmen City Mall and another one in Multan for 2013. Fashion designer Zara Shahjahan is well renowned for her design philosophy focusing on an aesthetic that is feminine and sophisticated with a signature look which is simple, beautiful and always in vogue. With a background in miniature painting, she is one of Pakistan’s few designers who has the expertise to make her own motifs.
On the launch of Kamal Lawn by Zara Shahjahan, Erum Kamal, Chief Executive Officer, So Kamal, has said, “This year, we are excited to partner our brand with designer Zara Shahjahan. With our six decades of experience in textile manufacturing with a state of the art industrial set-up from weaving to finishing, we are able to take strong quality control measures to ensure the best quality product. Our stand alone flagship stores also allow us to retail from prime locations. By collaborating with designer Zara Shahjahan and drawing on her acclaimed design sensibility, our aim is to make Kamal Lawn by Zara Shahjahan 2013 a collection which encapsulates fashion, comfort and luxury all in one”
On her association with So Kamal for this venture, fashion designer Zara Shahjahan has said, “The design philosophy behind Kamal Lawn by Zara Shahjahan is very simple – our focus was on creating prints that are beautiful and in vogue yet which capture the essence of my brand which is chic, bohemian and vintage. There is no age bracket to our designs and our prints can be worn by women of all ages – this collection is an ode to femininity and sophistication.”